Utilizing Digital Marketing for Business Competitive in Achieving Sustainable Development Goals in Small, Medium Enterprises

Ani Mekaniwati; Abdul Talib Bon; Wahyu Indra Satria

doi:10.56225/gjbesd.v2i1.28

Authors

Ani Mekaniwati Faculty of Business and Accounting, Institut Bisnis dan Informatika Kesatuan, 16123 Kota Bogor, Jawa Barat, Indonesia
Abdul Talib Bon Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 86400 Parit Raja, Johor, Malaysia
Wahyu Indra Satria Faculty of Informatics and Tourism, Insitut Bisnis dan Informatika Kesatuan, 16123 Kota Bogor, Jawa Barat, Indonesia

DOI:

https://doi.org/10.56225/gjbesd.v2i1.28

Keywords:

Digital marketing, Brands, Business process, Market, Trade mechanism

Abstract

Digital marketing has become one of the most crucial market mechanisms for many brands spread across various countries worldwide. With digital marketing, a brand can reach many potential people to become its strategic market share entity. Digital marketing has a significant impact on many business process mechanisms. Several digital marketing mechanisms are used to significantly impact market business processes and trading mechanisms, such as web analysis, gamification, social network analysis based on recommendations, and digital marketing with computer software to increase market reach capabilities. Data were collected using a questionnaire distributed to 339 SMEs respondents in the textile sector in Central Java Province, Indonesia. Data are processed using LISREL. This research will produce several results and empirical findings on using digital marketing for business competitiveness in achieving sustainable development goals.

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