Production and Marketing Flows of Coconut Trees at PT. Abeadi Grup, Terengganu, Malaysia

Aditya Armansyah; Aflahun Fadhly Siregar; Grida Saktian Laksito

doi:10.56225/gjeset.v2i1.37

Authors

Aditya Armansyah Department of Agricultural Product Technology, Faculty of Agriculture, Universitas Muhammadiyah Sumatera Utara, Medan Timur, 20238 Kota Medan, Sumatera Utara, Indonesia
Aflahun Fadhly Siregar Department of Agricultural Product Technology, Faculty of Agriculture, Universitas Muhammadiyah Sumatera Utara, Medan Timur, 20238 Kota Medan, Sumatera Utara, Indonesia
Grida Saktian Laksito Department of Economics, Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia

DOI:

https://doi.org/10.56225/gjeset.v2i1.37

Keywords:

Production flow, Marketing Flow, SAP, Marketing Strategies, Production Cost

Abstract

Today, Coconut trees have become an essential natural resource for many communities in Indonesia, especially in the context of sap production. This study discusses SAP's production and marketing flows from coconut trees at PT Abeadi Group, one of the industrial companies in Terengganu, Malaysia. The case study approach is used to understand sap water's production and marketing process and identify findings that can improve efficiency and product quality. The research results show that PT Abeadi Group has implemented steps to maintain sustainable production and marketing flows, including using advanced technology, collaborating with local farmers, and expanding local markets. However, production cost analysis shows that marketing margins can be negative, indicating the need to review cost structures and strategies. Therefore, recommendations are made to optimize production costs, adjust selling prices, and explore alternative marketing strategies to ensure optimal profits and business sustainability for PT Abeadi Group in the long term.

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