Transformation Pathways of Folk Culture in Cultural and Creative Product Design: A Case Study of Wenzhou Lanjiefu

Abstract

The rapid expansion of cultural and creative industries has increased the need to integrate traditional culture into contemporary product design, yet systematic transformation approaches remain limited. This study examines how folk culture can be effectively adapted into modern cultural and creative products, using Wenzhou Lanjiefu as a representative case of intangible cultural heritage. The research aims to develop a structured design framework that connects cultural symbolism, emotional meaning, and practical product development. A qualitative methodology is applied, combining literature review, case analysis, and design practice. Semiotic theory is used to classify and extract explicit and implicit cultural symbols, while emotional design theory guides the translation of collective memory into user-centered product experiences. Empirical support is drawn from a questionnaire survey targeting cultural product consumers to identify design preferences and market expectations. The findings indicate that visual aesthetics strongly influence purchasing decisions, while the lack of practicality remains a key limitation in existing products. The study identifies the “Fu Gate” as a central symbolic element and demonstrates its application in everyday items such as keychains, fridge magnets, and car ornaments, integrating cultural meaning with functional use. The results show that combining symbolic extraction, emotional engagement, and adaptive design techniques can enhance cultural identity and product relevance. The study concludes that a systematic integration of semiotics and emotional design provides an effective pathway for revitalizing folk culture, supporting both heritage preservation and industry innovation.