A Review of Supply Chain and Logistics Efficiency in the Fast-Food Industry Literature

Abstract

The rapid expansion of Indonesia’s fast-food industry has intensified the need for efficient and strategically aligned supply chain systems, particularly for firms operating across geographically dispersed regions. This study examines FastFood's supply chain and logistics architecture to evaluate its scalability, efficiency, and strategic fit amid nationwide expansion. A descriptive–analytical case study approach was employed, integrating the Supply Chain Management framework of facilities, inventory, transportation, information, sourcing, and pricing. Data were derived from secondary sources, including corporate reports, industry publications, and relevant academic literature, and were analyzed through supply chain driver assessment, comparative benchmarking against best practices, and strategic fit evaluation using the responsiveness efficiency spectrum. The findings indicate that FastFood’s centralized kitchen model, integrated cold-chain logistics, and synchronized digital systems effectively ensure product consistency, operational control, and service responsiveness in core urban markets. However, geographic expansion increases transportation costs, lead-time variability, and network complexity, thereby challenging scalability and cost efficiency. The analysis suggests that partial decentralization through regional kitchens, enhanced digital monitoring such as IoT-based cold-chain systems, predictive demand forecasting, and sustainable logistics initiatives could strengthen supply chain resilience. The study concludes that while FastFood’s current supply chain configuration supports competitive performance, adaptive structural and technological adjustments are necessary to maintain long-term strategic alignment between responsiveness and efficiency in an expanding market context.